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There are a number of different ways to accept credit cards for your online or offline business. If you do business on the
Internet you will need an Internet merchant account to begin
accepting credit cards. If you do business in a traditional
retail setting you will need a regular merchant account along
with a credit card processing machine.
In a retail environment, you can take debit cards and electronic
checks as well as verify that checks are good before you accept
them. With an Internet account, there is also a way to accept
checks by phone so that the payment comes right out of your
customer's checking or savings account.
It's Easy to Accept Credit Cards
With an online merchant account, accepting credit cards is easy.
Once you are set up with a merchant account you will receive
access to an e-commerce payment gateway. Your account provider
will send you examples of HTML scripts to integrate into your
website's order forms so you can sell your products online 24
hours a day, automatically.
Customers will enter their credit card information
through your website when they make an online purchase. You
should also get a virtual terminal to process cards manually
online through a secure website. If you own a traditional brick
and mortar business and will be processing transactions in person,
you'll have to buy or rent a point-of-sale terminal, ie. credit
card processing machine used to swipe cards. Typically it is
better to buy a terminal rather than lease one. There is more
of an initial investment when you buy but in the long run it
ends up saving you quite a bit of money over leasing. The investment
in a card machine should always be looked at as helping your
business increase sales and profits rather than being looked
at as a cost to your business.
If you look hard enough, you can find merchant accounts
for Internet businesses with no application or setup fees.
You will have to pay the usual monthly gateway fees and discount
rates. Look for a company that clearly explains all fees so
that you understand what you will be charged and read the small
print for any hidden fees.
Call 888-760-1700 to learn more about how
your business can accept credit cards to help increase sales
and profits.
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