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Any Internet merchant who is serious about
the success of their onlin ebusiness will set their website
to handle e-commerce credit card processing. To do this they
will need an Internet merchant account and a payment gateway.
A merchant account establishes a relationship with a credit
card processing company and a bank so that the merchant can
accept credit cards. The payment gateway provides a way for
the merchant to securely pass their customers credit card information
to their processor. With both of these, a merchant can perform
ecommerce card processing.
Many credit card processing companies only
provide the merchant account and not the online payment gateway.
That pricing is separate. This is very important to know
when shopping for a solution. Merchants have to remember
to add in the cost for a payment gateway in order to know the
true total cost to accept credit cards. Our Internet
merchant account includes both.
Traditional retail merchants should consider e-commerce credit
card processing for their business. Even if merchants don’t
think of themselves as an Internet business, having a website
can help increase sales at a relatively low cost and add to
the bottom line. Building an e-commerce enabled website is easier
than ever. Many web hosting companies have products that allow
you to build a website in a very short time. They have wizards
that take you through each step of the process which allow you
to add your products to the website easily. This can be done
even if you don’t have any real technical know how.
If building your own site that allows e-commerce
credit card processing isn’t up your alley, it still can
be done by hiring a web designer. Before hiring a web designer
make sure you check their references, find out if they complete
their work on time, and don’t pay for all of the work
up front. Browse through some of the sites they have previously
built to see if you like their work. All web designers aren’t
the same… some build sites that look much more professional
than others. Also make sure they have some experience in setting-up
websites for e-commerce credit card processing, as there is
usually a little more technical expertise involved in doing
this.
Call 888-760-1700 to learn more about how
to utilize credit card processing on your eCommerce website
to your benefit, and be sure to visit our FAQ
page for even more information.
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