Despite the fact that the Internet is now in most homes consumers are still wary of businesses that accept credit cards online. Many of their fears stem from rumors of credit card fraud and identity theft online. Even though both of these scenarios are just as likely to happen offline as over the Web, it prevents many people from making purchases online. It also prevents some businesses from getting a merchant account to accept credit cards online. visit our FAQ page for more information on merchant accounts and credit card processing.

Many consumers also aren't aware that by law they are limited to only $50 in liability if they are a victim of ecommerce credit card processing fraud. In addition, many credit card companies won't even make you pay the $50 if you are a victim of ecommerce credit card fraud . Businesses who have merchant accounts can help increase their sales by educating their customers to these facts.

Raising Comfort Levels With e-Commerce Credit Card Processing
If you want your clients to feel more comfortable shopping from your online store, you'll have to do a little bit of hand-holding . First, make sure that your website is secure and that all personal information will be encrypted before being sent to the credit card processing company. Also be sure that information is either not stored, or stored in a safe manner. Second, state your policy in a conspicuous area of your website. In addition, place the secure site seal all over your website so customers can click on it at anytime to verify the security of your Internet merchant account.

Make it easy for them to buy from you and they will respond with loyal business. Another option is to offer alternatives. Accepting credit cards online makes the checkout process convenient for people who like to shop in the comfort and privacy of their home or office. For those who are not so comfortable, accepting checks or money orders, or allowing them to call you with their credit or debit card numbers can boost your sales even higher. Our merchant account company provides all of these merchant account services to both online and traditional bricks-and-mortar businesses.

Good customer service means making it easy for your customers to buy from you and allowing them to pay you via whatever method is easiest for them. Once you are set up with an Internet merchant account online, you won't have to go through the process again and you'll be able to automatically accept credit cards and debit card payments. Some merchant providers will even waive their setup fees when setting up merchant accounts to new businesses. Do your research and you'll be on your way to doing more business on your website in no time.

Call 888-760-1700 and we'll be happy to answer all your questions regarding eCommerce credit card processing, and be sure to review the details about our Internet merchant accounts .