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Setting up your Internet website to accept credit cards can be as simple or as complex as you need it to be. It largely depends on how
many products you sell on your website, how sophisticated your software is, whether or not your site is already enabled for e-commerce,
and how much money you have to spend.
The most important thing to consider before purchasing any software or opening any merchant accounts is whether the payment gateway,
shopping cart software, and Internet merchant account work
together. If you get a major payment gateway like the LinkPoint® Secure
Payment Gateway your odds will substantially increase that your shopping cart will be compatible. There are only a few major payment
gateways on the Internet and most good shopping carts will be compatible with them.
What You Need to Accept Credit Cards Online. A Payment Gateway
A small business might not even need a shopping cart. If your online catalog consists of a few simple items and one price for each of them, chances are
you can get away with a simple online order form and you can even design it yourself. However, for larger more sophisticated catalogs, you'll most likely
need something more complex and an IT person to install and set up your website properly.
Go to a qualified merchant account provider to make sure that all the components you require
will work together with each other and with your system. A knowledgeable representative will be able to answer any questions you might
have. While monthly fees might be a little bit higher, being able
to accept credit cards could increase your sales. A reputable credit card processing company that offers a payment gateway and Internet
merchant account will add credibility and stability to your Internet presence. Many credit card processing companies only offer a merchant
account and you have to purchase a payment gateway from another company. Look for a company that offers both . if you ever have
problems you can call one company and they will help you resolve the problem rather than trying to pass it off to someone else.
It's always wise to hire professional help if you don't know how to set up the software yourself. Having a proper merchant account can
save you money in the long run over third-party services like PayPal®. Indeed, PayPal can freeze your account, customers must have
an account with the PayPal system in order to pay you through the service, their fees are high and they can limit how many transactions
you can do each month. Making customers sign up for another service can severely limit their impulse buying, thus curbing your profits.
You want to make it as easy as possible for your customers to make a purchase. If you have any questions, shop around with merchant account
providers before you decide which one is right for you.
To learn more getting a payment gateway for your business, please call 888-760-1700 and be sure to review the details about
our online merchant accounts.
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